TITTERZZ

Titterzz quicky 31-03-2011: This nice study explains the value of role models in the media. Findings suggest that more role models (less stereo typed) generate a more positive identity. The full-text of the study is available.

By: Sarah C. Gomillion & Traci A. Giulliano

Abstract: The current investigation examined the influence of the media on gay, lesbian, and bisexual (GLB) identity using both survey and in-depth interview approaches. In Study 1, 126 GLB survey respondents (11 unreported) in Texas indicated that the media influenced their self-realization, coming out, and current identities by providing role models and inspiration. In Study 2, 15 interviewees (6 women and 9 men) revealed that media role models serve as sources of pride, inspiration, and comfort. Our findings suggest that increasing the availability of GLB role models in the media may positively influence GLB identity.

KEYWORDS homosexuality, identity, media, role models, sexual orientation

Summary: In closing, the studies presented here were some of the first to use both quantitative and qualitative approaches to explore the relationship between the media and GLB identity. Study 1 revealed some of the different ways in which GLB men and women utilize the media to shape their identities, particularly during important processes such as realizing their GLB identity and coming out to others. Study 1 also investigated GLB individuals’ criticisms and desires concerning the media’s representation of the GLB population, as well as the positive aspects of the media, including its ability to supply GLB role models. Using a qualitative approach, Study 2 explored the findings from Study 1 in more depth and illuminated some of the ways in which media role models influence the realization, development, and expression of GLB identity. As previously discussed, both studies provide guidance for the media in terms of changing its portrayal of the GLB population to be more representative and less stereotyped and damaging. These changes may lead the media further away from the “sissy” and “dyke” archetypes toward new archetypes resembling positive role models such as Ellen DeGeneres and may be an important step in reducing societal prejudice and discrimination toward this group of people.

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